GENTLY CATCH THE IMPURITY LIKE A MAGNET. NEW CLEAN MANIAC MICELAR. Do you feel dirty? Stay cool all day with the new Clean Maniac. Powered by Micellar technology, it gently traps impurities like a magnet for a total cleansing sensation for the hair. And our first odor neutralizer helps the feeling of cleanliness last all day, even in urban environments. Free of sulfates and silicones. No matter when or where, I always know a #CleanManiac.